Secondary Catalogue

Consumer drivers are constantly evolving and have a major impact on the development, design and commercial success of new food products. This video discusses emerging drivers such as health and wellness, environmental concerns and animal welfare. Interviews with food innovators from the Monash Food Innovation Centre and CSIRO make this key viewing for food studies at a senior secondary level or higher. Show Less

The design thinking approach to developing food products allows businesses to develop strategies to make its product better or stand out. This video guides viewers through the process of finding commercial success via knowledge mapping and product mapping and discusses the importance of consumer feedback. Interviews with experts from the Monash Food Innovation Centre make this key viewing for food studies at a senior secondary level or higher. Show Less

Market research is critical for businesses to keep pace with consumer preferences and demands. This video explains exactly what market research is, the importance of qualitative and quantitative data and the pivotal role research plays when launching into foreign markets. Interviews with experts from the Monash Food Innovation Centre and PLAY Market Research make this essential viewing for food studies at a senior secondary level or higher. Show Less

Creating effective packaging that is both aesthetic and functional is vital for the success of food products. This video explores the functions of food packaging, including regulations and sustainable, as well as the use of virtual reality technologies to test prototypes. Interviews with experts across a range of food industries make this essential viewing for food studies at a senior secondary level or higher. Show Less

Traditional food drivers have remained influential over time and continue to shape new food products. This video introduces the consumer drivers of price, quality and convenience, also discussing the role culture and ethics have to play in influencing consumer purchases. This is essential viewing for food studies at a senior secondary level or higher. Show Less