Secondary Catalogue

Series: Launching a Food Product


Emerging Food Drivers and Trends

Emerging Food Drivers and Trends

Consumer drivers are constantly evolving and have a major impact on the development, design and commercial success of new food products. This video discusses emerging drivers such as health and wellness, environmental concerns and animal welfare....Show More
Generating Ideas and Solutions

Generating Ideas and Solutions

The design thinking approach to developing food products allows businesses to develop strategies to make its product better or stand out. This video guides viewers through the process of finding commercial success via knowledge mapping and...Show More
Market Research

Market Research

Market research is critical for businesses to keep pace with consumer preferences and demands. This video explains exactly what market research is, the importance of qualitative and quantitative data and the pivotal role research plays when...Show More
Packaging for Success

Packaging for Success

Creating effective packaging that is both aesthetic and functional is vital for the success of food products. This video explores the functions of food packaging, including regulations and sustainable, as well as the use of virtual reality...Show More
Traditional Food Drivers

Traditional Food Drivers

Traditional food drivers have remained influential over time and continue to shape new food products. This video introduces the consumer drivers of price, quality and convenience, also discussing the role culture and ethics have to play in...Show More