Tertiary Catalogue

Barely two decades ago, bottled water was a niche product, scarcely registering on the public consciousness. Yet today we collectively drink billions of dollars worth of a product that is available virtually for free. Bottled water boasts health benefits, convenience and the promise of sophistication. Yet it is really just pure marketing and branding; selling a widely available, basic commodity for a premium price. With insights from global market leaders Evian, Nestle, Perrier, Pepsi, Coco Cola and One Water, this program delves deep into our motivations for purchasing goods and foods, and examines the marketing strategies and historical events that launched this global phenomenon. Show Less

In this episode we go behind the walls of Kellogg's HQ in Britain, to join in their launch of 'Choc n Roll' - their new Coco Pops offering. Behind it lies years of research. Before it lies an advertising blitz that will target mums during their every waking moment. It's a story that started at the dawn of the 20th Century with the ambitious Kellogg's Cereal Company in the US. For the first time ever, people were being sold a food option that claimed health benefits and tasted great. Above all, this is a story about how advertising shaped our diets beyond recognition. Show Less

Health and wellness has become absolutely central to everything the food industry does. One simple product embodies this modern food revolution: yoghurt. And big business has transformed it into one of the most profitable products in the world. With exclusive access to some of the world’s biggest food companies, this programme reveals how yoghurt has gone from hippy food to functional super food in just 40 years. In this episode we explore brands such as Yakult, Ski, Mueller, Yoplait and others, and see just how they skillfully read the mood of the developing nations. This is a fascinating look at diet, marketing, retailing and technology today. Show Less