Secondary Catalogue

Series: Introduction to Marketing Series


Marketing, Research and Segmentation

Marketing, Research and Segmentation

Why do businesses use market research and segmentation and what does that mean? What are the benefits they bring to your business success and what are the difficulties involved in implementing these strategies? This informative programme...Show More
What Is Marketing?

What Is Marketing?

Marketing is a key topic in a range of business, leisure and tourism courses. This fascinating program provides a clear introduction to the subject, giving students a sound understanding of the key concepts and techniques used within marketing....Show More