Secondary Catalogue

Series: Business without Borders


Global Branding

Global Branding

Effective global branding requires a sound understanding of different international markets, and how products or services themselves, and the language and imagery used in their promotion, best suits consumers. In this interview-led programme,...Show More
Researching Global Markets

Researching Global Markets

Your product is set to go worldwide, but what if it doesn’t have global appeal? Going global in business requires thorough research into demographics, culture and religion, politics, economics and law to identify viable international markets...Show More
Selling Products Globally

Selling Products Globally

Global brands – they might be the same wherever you go, or they might be different. They might also vary considerably in price and how they’re positioned from country to country. Experts Kathleen Griffiths (RMIT) and Simon Kanat (Ted Baker...Show More