Tertiary Catalogue

Series: Business Development


Snippet 1: Business 101

Snippet 1: Business 101

In this first snippet of the Business Development Series, we look at the fundamentals of business – they are really simple! There are essentially only two ways to build profits and only one that builds the business. In short, building a...Show More
Snippet 2: What Drives a Business?

Snippet 2: What Drives a Business?

This snippet alerts us to the possibility that in business, there are only two real risks that matter and of those, there is only one that is hard to manage. Let’s examine those risks, and learn how to reduce them. At the same time, we can gain...Show More
Snippet 3: The Value Chain

Snippet 3: The Value Chain

Snippet 3 introduces the Value Chain. In working to sell any product or indeed new idea or concept, it is essential to understand the Value Chain and all the players that must work together to take an idea from mind to market. We need to...Show More
Snippet 4: Understanding Markets

Snippet 4: Understanding Markets

In Snippet 4, we talk about developing a Market Risk Map that encompasses every product and service in the world and how we can use this map to explore market risk.
Snippet 5: Using the Market Risk Map

Snippet 5: Using the Market Risk Map

Snippet 5 covers where different products and services fit on the Market Risk Map, and whether there are any special risks or benefits in being first to market with a new concept?
Snippet 6: Coupling to Reduce Market Risk

Snippet 6: Coupling to Reduce Market Risk

In our final snippet of this series, we acknowledge that sometimes being first to market can carry great risk, especially if the concept is very new to purchasers and thus difficult to understand. In order to reduce market risk with a new...Show More