Tertiary Catalogue

Series: Marketing


10 Mistakes in Marketing

10 Mistakes in Marketing

It's no surprise that a great product or service will be overlooked without effective marketing. Yet many businesses don't make the most of their marketing spend. In this programme, Carolyn Stafford discusses ten common marketing mistakes. The...Show More
Advertising in the Digital Age

Advertising in the Digital Age

Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media...Show More
Brand Marketing

Brand Marketing

This video is a discussion between Sadhana Smiles and psychologist Eve Ash about brand marketing and how it reflects product and service image. A brand is a promise wrapped up in an experience. With so many brands competing for our attention,...Show More
Building Brand and Reputation

Building Brand and Reputation

Maria Deveson-Crabbe is the CEO of Marie Stopes International (MSI) Australia. In the early 1900s, Marie Stopes established a family planning clinic in the UK which today is a global entity seeing more than 6 million clients a year. In this...Show More
Cracking the Advertising Code

Cracking the Advertising Code

Why do you buy what you buy? Teenagers are a part of a very attractive market and businesses want their money. In this programme we look at how advertising works and how teenagers are in their line of fire. Learn to make better buying decisions...Show More
Creating Your Brand Proposition

Creating Your Brand Proposition

Ben Walkenhorst is the founder of brand, marketing and events consultancy no fussing about. In this video he shares tips with Eve Ash about creating brand propositions through understanding what comprises a brand "essence", envisaging your brand...Show More
Episode 1: Liquid Gold

Episode 1: Liquid Gold

Barely two decades ago, bottled water was a niche product, scarcely registering on the public consciousness. Yet today we collectively drink billions of dollars worth of a product that is available virtually for free. Bottled water boasts...Show More
Episode 2: The Age of Plenty

Episode 2: The Age of Plenty

In this episode we go behind the walls of Kellogg's HQ in Britain, to join in their launch of 'Choc n Roll' - their new Coco Pops offering. Behind it lies years of research. Before it lies an advertising blitz that will target mums during their...Show More
Episode 3: Pots of Gold

Episode 3: Pots of Gold

Health and wellness has become absolutely central to everything the food industry does. One simple product embodies this modern food revolution: yoghurt. And big business has transformed it into one of the most profitable products in the world....Show More
Global Branding

Global Branding

Effective global branding requires a sound understanding of different international markets, and how products or services themselves, and the language and imagery used in their promotion, best suits consumers. In this interview-led programme,...Show More
If The Shoe Fits: Windsor Smith Marketing and Communication

If The Shoe Fits: Windsor Smith Marketing and Communication

From humble beginnings in 1942 when Clarrie Mance started the business, Windsor Smith has grown to become one of the country's most prominent and successful footwear companies. This programme focuses on the four key elements that make up Windsor...Show More
Lewin's Force Field Analysis

Lewin's Force Field Analysis

Successful businesses must continually adapt, and change requires a deep understanding of driving and restraining forces. This video examines Lewin’s Force Field analysis and how it can be used to evaluate whether change is feasible. Through a...Show More
Marketing For Beginners: A Case Study in Retail

Marketing For Beginners: A Case Study in Retail

This case study approach features a small business management expert looking at two retail businesses run by two brothers, selling similar products but operating from two very different locations.
Marketing That Works

Marketing That Works

A good marketing plan derived from VEA's overall vision and plans, an excellent marketing mix, innovative market research techniques and competent staff are all clearly described.
Marketing, Research and Segmentation

Marketing, Research and Segmentation

Why do businesses use market research and segmentation and what does that mean? What are the benefits they bring to your business success and what are the difficulties involved in implementing these strategies? This informative programme...Show More
Mmmarketing: A Food Marketing Case Study

Mmmarketing: A Food Marketing Case Study

Using Cadbury Schweppes as a case study, this programme examines the 4 Ps of marketing - product, price, place and promotion.
Online Marketing

Online Marketing

With the emergence of social media technology and the Internet now dominating global communication, this expert-led programme for upper secondary and higher-education viewers shows why online marketing is a vital part of every business model....Show More
PESTLE Analysis

PESTLE Analysis

Although external factors are outside of a business’ control, it is still important for them to consider political, economic, social, technological, legal and environmental/ethical factors. This video explores the PESTLE analysis and how it can...Show More
Porter's Generic Strategies

Porter's Generic Strategies

A competitive advantage is highly valuable in business and choosing between a cost/differentiation or leadership/focus strategy can be a way of achieving this. This video introduces Porter’s Generic Strategies and how they are helpful for...Show More
Researching Global Markets

Researching Global Markets

Your product is set to go worldwide, but what if it doesn’t have global appeal? Going global in business requires thorough research into demographics, culture and religion, politics, economics and law to identify viable international markets...Show More
Selling Products Globally

Selling Products Globally

Global brands – they might be the same wherever you go, or they might be different. They might also vary considerably in price and how they’re positioned from country to country. Experts Kathleen Griffiths (RMIT) and Simon Kanat (Ted Baker...Show More
SWOT Analysis

SWOT Analysis

In business, a thorough understanding of an organisation’s strengths, weaknesses, opportunities and threats in both internal and external environments is crucial. This video introduces the SWOT analysis and how it can be a helpful evaluative...Show More
The All New Holden: A Business Marketing Case Study

The All New Holden: A Business Marketing Case Study

Take a look behind the scenes of one of the most expensive consumable items many of us will ever buy – a new car. As part of its marketing campaign, Holden bought outright an edition of ‘Wheels” magazine, funded a spectacular media launch,...Show More
The Four P's: Marketing Strategies

The Four P's: Marketing Strategies

Applying an effective marketing strategy is essential to the ongoing success of an organisation in today's competitive marketplace. What must you do to stay ahead of your competition? This programme focuses on how three different businesses...Show More
The PR Function

The PR Function

Public relations (PR) agencies persuade the public to have good relations with a business, brand, organisation or celebrity. Big business lives and dies in the public arena, where PR can mean the difference between astronomical successes and...Show More