Trialling a New Product
As viewers will discover in this programme, there is more to taste-testing than meets the eye. A detailed and rigorous exercise, trialling a new food product is the last crucial step in the design of a new food product before the process of launching it to market can commence. Whether trialling a product with trained testers or the general consumer audience, getting it right can mean the difference between a successful product and one that sits stagnant on supermarket shelves.
Production Year: 2019
Duration: 7 min
Series: Designing Our Food Future
Printable Resources: Yes
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