Secondary Catalogue

Porter's Generic Strategies

Strategic Tools for Business

A competitive advantage is highly valuable in business and choosing between a cost/differentiation or leadership/focus strategy can be a way of achieving this. This video introduces Porter’s Generic Strategies and how they are helpful for evaluating business strategy. Using real-life case studies, students will learn how different businesses implement different strategies and the effect this has on their position within their industries.

Rating: E
Production Year: 2019
Duration: 7 min
Series: Strategic Tools for Business
Printable Resources: Yes

Related Videos


Want to learn more about ClickView?

We would be more than happy to come to your school and show you how your teachers and students can benefit from ClickView.

Try ClickView for Free