Lewin's Force Field Analysis
Successful businesses must continually adapt, and change requires a deep understanding of driving and restraining forces. This video examines Lewin’s Force Field analysis and how it can be used to evaluate whether change is feasible. Through a case study of British Airways, students will understand how Lewin’s Force Field can be applied to real-life businesses and why it is useful for implementing and managing change.
Production Year: 2019
Duration: 7 min
Series: Strategic Tools for Business
Printable Resources: Yes
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