Building Brand and Reputation
Maria Deveson-Crabbe is the CEO of Marie Stopes International (MSI) Australia. In the early 1900s, Marie Stopes established a family planning clinic in the UK which today is a global entity seeing more than 6 million clients a year. In this video, Maria Deveson-Crabbe discusses with Eve Ash how her organization built trust through its brand and reputation, knowing that brand and reputation are different. She talks of the importance of brand perception, research and having a crisis management approach when the brand experiences problems.
Production Year: 2015
Duration: 15 min
Series: Insights and Strategies
Printable Resources: Yes
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