Tertiary Catalogue

Creating Your Brand Proposition

Insights and Strategies

Ben Walkenhorst is the founder of brand, marketing and events consultancy no fussing about. In this video he shares tips with Eve Ash about creating brand propositions through understanding what comprises a brand "essence", envisaging your brand as a character, how brand is both a compass and removes irrelevant opportunities, and why it should evolve.

Rating: E
Production Year: 2015
Duration: 11 min
Series: Insights and Strategies
Printable Resources: Yes

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