Market research is critical for businesses to keep pace with consumer preferences and demands. This video explains exactly what market research is, the importance of qualitative and quantitative data and the pivotal role research plays when launching into foreign markets. Interviews with experts from the Monash Food Innovation Centre and PLAY Market Research make this essential viewing for food studies at a senior secondary level or higher.
Production Year: 2020
Duration: 8 min
Series: Launching a Food Product
Printable Resources: Yes
Want to learn more about ClickView?
We would be more than happy to come to your school and show you how your teachers and students can benefit from ClickView.Try ClickView for Free