Tertiary Catalogue

Episode 2: The Age of Plenty

The Foods That Make Billions

In this episode we go behind the walls of Kellogg's HQ in Britain, to join in their launch of 'Choc n Roll' - their new Coco Pops offering. Behind it lies years of research. Before it lies an advertising blitz that will target mums during their every waking moment. It's a story that started at the dawn of the 20th Century with the ambitious Kellogg's Cereal Company in the US. For the first time ever, people were being sold a food option that claimed health benefits and tasted great. Above all, this is a story about how advertising shaped our diets beyond recognition.

Rating: E
Production Year: 2010
Duration: 57 min
Series: The Foods That Make Billions

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