Tertiary Catalogue

Barely two decades ago, bottled water was a niche product, scarcely registering on the public consciousness. Yet today we collectively drink billions of dollars worth of a product that is available virtually for free. Bottled water boasts health benefits, convenience and the promise of sophistication. Yet it is really just pure marketing and branding; selling a widely available, basic commodity for a premium price. With insights from global market leaders Evian, Nestle, Perrier, Pepsi, Coco Cola and One Water, this program delves deep into our motivations for purchasing goods and foods, and examines the marketing strategies and historical events that launched this global phenomenon.