Secondary Catalogue

Marketing, Research and Segmentation

Introduction to Marketing Series

Why do businesses use market research and segmentation and what does that mean? What are the benefits they bring to your business success and what are the difficulties involved in implementing these strategies? This informative programme provides clear explanations of marketing research and segmentation, quantitative and qualitative research, and highlights the importance of sampling techniques and effective questionnaire design. Viewers will also get an insight into how demographic, geographic and psychographic approaches to segmenting the market can affect a marketing campaigns success, as well as niche marketing for a target customer.

Rating: E
Production Year: 2009
Duration: 20 min
Series: Introduction to Marketing Series
Printable Resources: Yes

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