Secondary Catalogue

What Is Marketing?

Introduction to Marketing Series

Marketing is a key topic in a range of business, leisure and tourism courses. This fascinating program provides a clear introduction to the subject, giving students a sound understanding of the key concepts and techniques used within marketing. The programme clearly defines marketing and explains its role within business; it also explains how the marketing function interrelates with the other functions of business such as finance, production and human resources.

Rating: E
Production Year: 2009
Duration: 23 min
Series: Introduction to Marketing Series
Printable Resources: Yes

Related Videos


Want to learn more about ClickView?

We would be more than happy to come to your school and show you how your teachers and students can benefit from ClickView.

Try ClickView for Free