Secondary Catalogue

What Is Marketing?

Introduction to Marketing Series

Marketing is a key topic in a range of business, leisure and tourism courses. This fascinating program provides a clear introduction to the subject, giving students a sound understanding of the key concepts and techniques used within marketing. The programme clearly defines marketing and explains its role within business; it also explains how the marketing function interrelates with the other functions of business such as finance, production and human resources.

Rating: E
Production Year: 2009
Duration: 23 min
Series: Introduction to Marketing Series
Printable Resources: Yes

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