In recent decades, franchising has become a popular and highly successful business model for many enterprises. Some of the world’s best-known brands have become household names through extensive international franchising. This film looks at various aspects of franchising, including: how the franchising business model works, attributes of a successful franchise business operator, and benefits to franchisors and franchisees. A range of business operators and other industry professionals give first-hand perspectives on a broad range of features and considerations of franchise operations. Interviewees: Brian Smart (British Franchise Association), Roy Seaman (Franchise Development Services), Julie Taylor (Cartridge World), Dave Wilson (Snap-on Tools), Jonathan Williams (SHOKK Energie), and Carol Stewart-Gill (Dublecheck). Informative and wide-ranging, this film is an essential resource for A-level and Further Education learners in a range of business-related courses.
Production Year: 2013
Duration: 27 min
Printable Resources: Yes
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