Unwined: Introducing Hospitality to Retail
Mark and Meredith Telfer purchased a franchised retail cleanskin wine outlet. Over the course of nine years they worked the business hard ultimately transforming it into a unique wine bar, complementing the now more up-market wine and boutique beer retail section of their business. Their slogan is ‘Come for a glass, leave with a bottle’. This video explores the journey of a small business as it re-invents itself across a decade. It looks at making business decisions, opportunities for growth and sustainability, planning and implementing change to meet customer demands. It presents an excellent case study for learners in courses related to Business Studies, Small Business Management and Hospitality.
Production Year: 2014
Duration: 16 min
Series: SME Case Studies
Printable Resources: Yes
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