Tertiary Catalogue

What Customers Love and Hate

Sales and Service Masterclass

Learn to engage customers by focusing on what they love and avoiding what they hate. Viewers are challenged to assess their current methods and style and apply the principles uncovered by the latest behavioural studies that show why people buy, and why they don't. Key Training Points: - How to avoid turning a customer off - How to engage the customer's interest - How to influence customer behaviour - Avoid over-promising and under-delivering

Rating: E
Production Year: 2009
Duration: 13 min
Series: Sales and Service Masterclass
Printable Resources: Yes

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