Tertiary Catalogue

If The Shoe Fits: Windsor Smith Marketing and Communication

From humble beginnings in 1942 when Clarrie Mance started the business, Windsor Smith has grown to become one of the country's most prominent and successful footwear companies. This programme focuses on the four key elements that make up Windsor Smith's marketing mix and are often described as the 'four Ps': product, price, place and promotion. The programme looks at each of these areas in relation to the high profile marketing campaigns conducted by the company. Reference is also made to marketing objectives, market research, the target market and marketing channels.

Rating: E
Production Year: 2002
Duration: 25 min
Printable Resources: Yes

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