Advertising in the Digital Age
Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age, including: - Traditional techniques: review of tried and true advertising techniques. - New media, new techniques: examine how advertising is a mix of new and old, and sometimes anything goes. - Be in control: match your privacy settings to your own privacy standards.
Production Year: 2012
Duration: 21 min
Printable Resources: Yes
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