Researching Global Markets
Your product is set to go worldwide, but what if it doesn’t have global appeal? Going global in business requires thorough research into demographics, culture and religion, politics, economics and law to identify viable international markets and suitable marketing strategies. In this programme, experts Kathleen Griffiths (RMIT) and Simon Kanat (Ted Baker Downunder) explore key areas to consider when identifying global markets.
Production Year: 2016
Duration: 10 min
Series: Business without Borders
Printable Resources: Yes
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