Effective global branding requires a sound understanding of different international markets, and how products or services themselves, and the language and imagery used in their promotion, best suits consumers. In this interview-led programme, Kathleen Griffiths from RMIT and Simon Kanat from Ted Baker Downunder cover some important global branding considerations and provide examples of companies who have done it both effectively, and poorly.
Production Year: 2016
Duration: 10 min
Series: Business without Borders
Printable Resources: Yes
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