Snippet 3: The Value Chain
Snippet 3 introduces the Value Chain. In working to sell any product or indeed new idea or concept, it is essential to understand the Value Chain and all the players that must work together to take an idea from mind to market. We need to understand the different value proposition each player has, who is the purchaser and who is the user and how this affects our understanding of markets.
Production Year: 2015
Duration: 4 min
Series: Business Development
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