Global markets can expose companies to hundreds of millions of new customers. But getting it right isn’t easy. This series examines three vital aspects of global business—identifying global markets, branding, and products and pricing.
- Library: Secondary
- Audience: Senior Secondary (Year 11-12)
- Rating: E
- Subject: Economics and Business
- Release Date: May 2016
- Produced: Australia
Effective global branding requires a sound understanding of different international markets, the language and imagery used in promotions, and how products or services themselves best suit consumers.
In this interview-led programme, Kathleen Griffiths from RMIT and Simon Kanat from Ted Baker Downunder cover some important global branding considerations and provide examples of companies who have done it both effectively and poorly.
Researching Global Markets
Your product is set to go worldwide, but what if it doesn’t have global appeal? Going global in business requires thorough research into demographics, culture and religion, politics, economics, and law to identify viable international markets and suitable marketing strategies. In this programme, experts Kathleen Griffiths (RMIT) and Simon Kanat (Ted Baker Downunder) explore key areas to consider when identifying global markets.
Selling Products Globally
Global brands – they might be the same wherever you go, or they might be different. They might also vary considerably in price and how they’re positioned from country to country. Experts Kathleen Griffiths (RMIT) and Simon Kanat (Ted Baker Downunder) provide insights into different factors that determine products, their pricing and positioning in global markets.
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