The Impact of Video in the K-12 Classroom

A world-first paper uncovering the elements behind video effectiveness for school-age learners.

This paper is a must-read for teachers, education bodies, policy makers, academics and multi-media producers seeking to understand the impact of video on academic performance and student wellbeing in K-12 environments.

The paper looks at how three specific areas influence the effectiveness of videos in learning environments:

  • Video design or multimedia principles like reduced video length, segmentation and coherence.
  • Learning design such as integrated, pre-training and video modelling, video prompting and flipped classrooms.
  • Learner characteristics such as educational level, special education needs, gender, attitude and spatial ability.
Since the pandemic began, video consumption, particularly video streaming and short-form video content, has risen significantly in K-12 education settings. In fact, ClickView saw a 138% increase in video demand over the course of 2020.

So, we’ve set out to deepen our understanding of how video influences learning outcomes, and what specifically is needed for an instructional video to be effective in the classroom. ClickView’s Global Education Lead Tara Walsh and Professor Michael Henderson from Monash University have examined the empirical research available on the impact of instructional videos specifically in K-12 settings.

Key Findings

  • Research has shown that video does help develop factual and conceptual knowledge
  • Video design principles work best when used in combination e.g. short video length + segmentation + interactive learning activities + human-like characters
  • Video interactivity like learner control, tests, key prompts and questions can enhance learning motivation and engagement in middle and high-school settings.
  • Using video in flipped classroom interventions can be effective when barriers such as motivating students to complete the pre-class tasks are removed.

About the Authors

Michael Henderson

Professor at Monash University

Michael is Professor of Digital Futures in the Faculty of Education, Monash University and is a world expert in the field of digital education, in particular the effective use of technology in internet-enabled teaching and learning. He has published over 150 papers and is the recipient of national and international research grants. Michael also teaches postgraduate studies in instructional design, including the creation and use of video for learning.

Tara Walsh

ClickView’s Global Education Lead

A qualified teacher and human resources professional, Tara has had an extensive career as a teacher and leader in K-12, and in learning and development. She has been providing education, curriculum and learning and development advice to schools, private organisations and education technology providers for over 20 years.Tara’s commitment to education, learning and development has led her to study a Postgraduate Diploma in Middle School Literacy, a Master of Education in Management and Leadership, and a Master of Human Resource Management. She is now working towards her PhD in education technology – specifically video – at Monash University.

How our customers describe ClickView:

“With ClickView it’s all at my fingertips – videos, interactivity, teacher notes, supporting material.”

Erin Barker

Port Macquarie Public School

“Multi modal curriculum content that is safe, informative and ready for classroom use.”

Sarah Landers

Medlow Public School

“A great resource with lots of videos and activities to use to either begin a unit or work with, support learning of a new topic or to revise concepts.”

Joanne Park

Ormiston State School

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The Impact of Video in the K-12 Classroom: A Scoping Review of Instructional Video Research is a world-first paper uncovering the elements behind video effectiveness for school-age learners.

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The paper looks at how three specific areas influence the effectiveness of videos in learning environments:

  • Video design, or multimedia principles like reduced video length, segmentation and coherence.
  • Learning design such as integrated, pre-training and video modelling, video prompting and flipped classrooms.
  • Learner Characteristics such as educational level, special education needs, gender, attitude and spatial ability.

This paper is must-read for teachers, education bodies, policy makers, academics and multi-media producers seeking to understand the impact of video on academic performance and student wellbeing in K-12 environments.

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