The Impact of Video in the K-12 Classroom
A world-first paper uncovering the elements behind video effectiveness for school-age learners.
This paper is a must-read for teachers, education bodies, policy makers, academics and multi-media producers seeking to understand the impact of video on academic performance and student wellbeing in K-12 environments.

The paper looks at how three specific areas influence the effectiveness of videos in learning environments:
So, we’ve set out to deepen our understanding of how video influences learning outcomes, and what specifically is needed for an instructional video to be effective in the classroom. ClickView’s Global Education Lead Tara Walsh and Professor Michael Henderson from Monash University have examined the empirical research available on the impact of instructional videos specifically in K-12 settings.
Key Findings
- Research has shown that video does help develop factual and conceptual knowledge
- Video design principles work best when used in combination e.g. short video length + segmentation + interactive learning activities + human-like characters
- Video interactivity like learner control, tests, key prompts and questions can enhance learning motivation and engagement in middle and high-school settings.
- Using video in flipped classroom interventions can be effective when barriers such as motivating students to complete the pre-class tasks are removed.
About the Authors

Professor at Monash University
Michael is Professor of Digital Futures in the Faculty of Education, Monash University and is a world expert in the field of digital education, in particular the effective use of technology in internet-enabled teaching and learning. He has published over 150 papers and is the recipient of national and international research grants. Michael also teaches postgraduate studies in instructional design, including the creation and use of video for learning.

ClickView’s Global Education Lead
A qualified teacher and human resources professional, Tara has had an extensive career as a teacher and leader in K-12, and in learning and development. She has been providing education, curriculum and learning and development advice to schools, private organisations and education technology providers for over 20 years.Tara’s commitment to education, learning and development has led her to study a Postgraduate Diploma in Middle School Literacy, a Master of Education in Management and Leadership, and a Master of Human Resource Management. She is now working towards her PhD in education technology – specifically video – at Monash University.
How our customers describe ClickView:
“With ClickView it’s all at my fingertips – videos, interactivity, teacher notes, supporting material.”
“Multi modal curriculum content that is safe, informative and ready for classroom use.”
“A great resource with lots of videos and activities to use to either begin a unit or work with, support learning of a new topic or to revise concepts.”

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The paper looks at how three specific areas influence the effectiveness of videos in learning environments:
This paper is must-read for teachers, education bodies, policy makers, academics and multi-media producers seeking to understand the impact of video on academic performance and student wellbeing in K-12 environments.
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