The Journey from Tech Start Up to Video Content Producer
Today we see digital video all around us. It’s on our computers, in our classrooms, on our phones,... it is literally in our hands and at our fingertips, making up a big part of our daily lives. In 2003, the situation could not have been any more different: Internet speeds were a fraction of what we see today and DVDs were seen as the sole form of video technology. However it was at this exact time that the vision of ClickView took shape around the strong belief that digital video would fast become the future. This was forward-thinking considering it was long before streaming services such as YouTube even existed.
As a tech company, we got started by providing Australian schools with an intelligent way to digitalise and distribute their video content over Web and school networks. The ClickView platform was a hit. No longer did teachers have to request and borrow hardcopy DVD or VHS videos, nor worry about damage to disks and tapes. Suddenly everything was available on their computers and in the classroom.
During recent years, however, Australian schools using the ClickView platform brought it to our attention that there was not enough relevant video titles aligned to the Australian Curriculum. The sheer amount of (questionable) content on the Internet unfortunately means that an educator will spend countless hours scouring the Web for accurate and reliable content that addresses the relevant key learning areas. Then once the right video content is located, keeping it for classroom purposes can be problematic due to licensing concerns or the chance that another Web user removes the content the following day.
To address these problems and ensure that the 1,500 ClickView customers had quick access to relevant videos, ClickView acquired the VEA video libraries as well as a production studio in Melbourne and expanded into video production. The aim was to not only deliver suitable, educational video titles to schools via their familiar ClickView platform, but also to produce new video titles mapped to the Australian Curriculum. Today there are over 9,000 video titles in the ClickView video libraries available to Australian schools, not to mention the 24,000 videos shared in the website’s online community, ClickView Exchange.